Screen real estate is the future. The bezels on smartphones are slowly disappearing as the years go by. Some smartphone designers often utilise the versatility of OLED by having curved edges . However, they are usually curved horizontally which causes interference with the users palm. By having it curved across the phone vertically, it allows the phone to be held comfortably.
Design ideas for shape of phone, button placement, and screen positioning
Final design
Curved edges of screen shows quick-access to battery percentage
Final design
Rear of phone - shows dual cameras, buttons, and branding
Final product in use